The Connection Habit: Making Meaningful Deposits in Relationships
At one point in my career, during a major transition, I was hired to work with a well-established team led by an incredible leader. One of their habits stuck with me: the simple yet powerful act of regularly reaching out to people—not to sell, not to ask for anything, but to listen, learn, and connect.
I adapted this into what I now call The Connection Habit, a strategy that works for sales, business development, and leadership alike.
Each week, commit to reaching out to five people—one per day. These could be:
✅ A past client you haven’t spoken to in a while
✅ Someone you met at an event or on LinkedIn
✅ A former colleague now at a new company
✅ A connection referred by a friend or mentor
✅ Even someone whose business card has been sitting in your drawer
The goal? No agenda. No ask. Just a conversation. Listen. Engage. Offer insight or a helpful connection if you can.
Think of these as meaningful deposits into your relationship bank. When you genuinely invest in others—without expecting an immediate return—you build trust, goodwill, and stronger connections. Over time, these deposits compound, leading to unexpected opportunities, deeper relationships, and long-term success.
This approach isn’t just for sales—it also builds synergy within teams. Leaders who take time to connect with their people without a specific ask create trust, alignment, and a culture of collaboration.
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